AV How Companies Learn Your Secrets - More information about the analysis Target is doing (mentioned by Alex), background information on how we form habits, and how to change them. Proof66.com - A spirits ratings aggregator, which averages scores from the San Francisco Spirits Competition, Wine Enthusiast, and others. Johnnie Walker is really Scottish (some of us would have sworn it was American), now owned by Diageo, a British company, which also owns Guinness, and a number of other known brands alcohols. And loving this quote about their Blue Label, from Judging Director of the San Francisco World Spirits Competition: " Next to JWBlue, the Gold really shines, exposing the JWBlue for what it really is: just a very nice, ridiculously overpriced whisky ".